Survey of Marketers – Results Chart
The chart listed is the results of a study of 2400 top marketers. Credit to MarketingSherpa.com While it doesn't really show any unexpected news to those of us that are in [...]
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) – What Are They?
Search Engine Optimization (SEO): The process by which key phrases and words are used, and code is strategically and systematically inserted into web sites and pages, along with other optimization tactics, to ensure friendliness of [...]
Marketing Craftsmanship
Being a business owner or perhaps a general manager requires a lot of skill sets and disciplines. Even if you have "people" that you have hired to do these things for you, you are tasked [...]
Marketing Cloud | The Silver Bullet
Most businesses that are not well-versed in marketing believe that there must be an elusive "silver bullet" marketing thing that will be the save-all for their business. Occasionally someone will stumble into a "silver bullet" [...]
Marketing | What is it really?
mar·ket·ing, noun, märkitiNG: The action or business of promoting and selling products or services, including market research and advertising. Marketing, of all types, has become a much-maligned term in modern society, and it is the [...]
What’s New With Your Web Site?
One of your best business tools should be your web site. Your web site is where prospective customers go to find out about your business, to check you out, and probably to make the decision [...]
Using photography in your business
This picture is of me. Do you know more about who is writing this article now because I posted a picture? You know that you are not reading something that a 13 kid wrote, posing [...]
Be The Company That Your Customer Wants
I've been in businesses from the smallest mom-n-pop company, all the way through Fortune 500 corporations. I can say, universally, that all the businesses, to one degree or another, focus on "their way of doing [...]
Show It, Don’t Tell It
I want to make a Marketing recommendation to you. If you are only telling the wonders of your company to your clients, then they are only getting half of the story...or less. I know this [...]
Research and Target Marketing Is Key
The days of blindly sending out thousands of printed direct mail pieces is over. With a 2% response rate for direct mail considered "highly successful", most companies just don't have the financial resources to throw [...]