This parent category is for all things Marketing
This chart is from an independent company that provides marketing research. If you have ever wondered if other companies are still doing e-mail marketing campaigns, this chart shows that the companies surveyed are clearly deriving [...]
I always like to offer independent, 3rd party sources research to confirm for my clients why I recommend certain strategies for attracting new clients and to improve the search engine optimization (SEO) strategies for their [...]
Most businesses that are not well-versed in marketing believe that there must be an elusive "silver bullet" marketing thing that will be the save-all for their business. Occasionally someone will stumble into a "silver bullet" [...]
mar·ket·ing, noun, märkitiNG: The action or business of promoting and selling products or services, including market research and advertising. Marketing, of all types, has become a much-maligned term in modern society, and it is the [...]
Wikipedia defines QR Codes as: QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the [...]
I've been in businesses from the smallest mom-n-pop company, all the way through Fortune 500 corporations. I can say, universally, that all the businesses, to one degree or another, focus on "their way of doing [...]
My clients will tell you that I am a big proponent of planning your marketing. A clearer way of saying it is that all businesses (proposed, new or well established), need a clear and comprehensive [...]
Wikipedia defines QR Codes as: QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due [...]
I want to make a Marketing recommendation to you. If you are only telling the wonders of your company to your clients, then they are only getting half of the story...or less. I know this [...]
The days of blindly sending out thousands of printed direct mail pieces is over. With a 2% response rate for direct mail considered "highly successful", most companies just don't have the financial resources to throw [...]