It's important to set the right expectations for web site SEO

AKOR Services does not offer Search Engine Optimization (SEO) services for web sites. Well, that’s not entirely true. We use good practices for basic SEO in the design and implementation for all web sites that we build. It includes using good keywords and meta tags and meta data behind the scenes in the web site code. We also register the web site with major search engines, but that is as far as we take it. We let the SEO specialists and the search engines take it from there. We have people that we refer you to.

There are those that spend far more time and effort in the ART of SEO. Yes, I did intentionally use the term “art” because it is not an exact science. The major engines change their criteria for ranking web sites regularly. I don’t say that to disparage those that take SEO practices very seriously. I encourage their work. I refer that work to them because there is a lot that goes into SEO, and it should be handled by people that specialize in SEO. That is just not AKOR Services. we specialize in Marketing.

Although, having said all that, it’s important to set the proper perspective and expectations when you are considering spending your money on SEO. To that end, I would ask you to view the graphic below from Marketing industry research gurus, Marketing Sherpa.

It clearly demonstrates that if you are expecting a dollar-for-dollar clear relationship between what you spend on SEO and what you derive from those efforts, your expectations are probably not realistic. Clearly, 53% couldn’t even calculate the return on their investment.

Does that mean that you should NOT do SEO? Absolutely NOT! It is worthwhile, and it will increase your visibility and ranking as a company with the search engines. That translates into more exposure for your company, and hopefully translates into more sales, which really is the goal, isn’t it?