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Do you use your cell phone to search the internet more than you use a tablet or desktop computer? If you answered “Yes”, you are certainly not alone. In a society where we are increasingly more mobile, even if that just means around our own house, your web site needs to be mobile-friendly. Consider the young adults of today. You see most of them with their heads down, attached to their cell phones. From texting, to chatting, to searching the internet, even working from their cell phones, they are clearly connected to their mobile devices. This is our next generation of consumers. Your clients and customers. Are you and your web site prepared?
There are two main things for you to consider with regard to your web site.
The first is your web site needs to be “responsive”. What that means is that the days of your web site being designed and fixed to a particular size is over. Your web site must be able to automatically recognize the size of the device that is viewing the content, and then adjust accordingly to provide content in a size and layout that looks appropriate for the device viewing it. In past times, an “advanced” web site would have two versions of their web site. One would be designed and laid out for desktop computers with larger displays. The other would be a “mobile” version, but it was still designed for a fixed screen size. That doesn’t work well today. Content must be presented “dynamically” to those that want to see their content in portrait or landscape mode, and from everything from the smallest cell phone, all the way up to monitors that are the size of large TV’s.
The second thing is that in order to rank well with internet search engines (e.g. Google), it is now not just a good idea to be mobile-friendly, it is a requirement. In order to place well in the organic rankings at Google, it is now mandatory to be mobile friendly. So, you can spend all the money you want with keyword SEO, or even on advertising dollars, but f your site is not mobile -friendly, you won’t rank in the top of Google’s organic searches.
Your goal should be to make your web site as easy as possible for your potential clients to find you and your great products and information, simply for the sake of doing what is right for your clients/customers. But now, more than ever, there is an incentive for you to make your web site mobile-friendly. The flip side of that coin is that there is a big disincentive if you don’t.
Contact us today to help you.
Allen Beck
AKOR Services
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