As you probably know, we serve the Portland/Vancouver metropolitan area, within about a 30 mile radius of either area.  We live and work in both areas daily.  What you may not know is that we also serve our customers in other states.  We also serve our customers with a local and international clientele.  There are literally no limits with the internet these days.

You may be wondering how to reach these other markets.  You may be a small business that is just starting to work out of your home, due to changes in the work force these days.  And most businesses are wondering how to reach more potential customers these days.

Fortunately for you, there is no shortage of ways to promote your business.  From the older ways of promoting your business, all the way through ways that you might not have even known existed, we can help you promote and advertise your business, and turn connections into new customers.  Some of the older ways of promoting and advertising still work.  Simple is still good.  There are amazing new technologies that can help you pinpoint your next clients with accuracy that has only been around a few short years.

Trust me.  Our specialty is finding the right ways to bring you new clients within the budget parameters you set.  All busineses should always be doing a number of things to keep new clients coming in their doors (or virtual doors).  But not all businesses have the same budgets to work with.  That’s where we come in.  I have sources for your advertising needs in virtually every state and major market.  That’s no exaggeration.  Whether you are local here in the Pacific Northwest or national, we can help you. I am dedicated to my clients, not the advertising companies.  I will put together a plan that fits your budget.  But before we make contact, let me go over a few ways that nearly every business could possibly afford to promote their business and advertise.

Promote Your Website

It’s amazing how many businesses build a pretty new website, but fail to take the next steps to make their website successful.  Every business, from small to large, should do all of these steps to get their business found.

1. First, start with a good website that showcases your products and services, and is easy to navigate.  Every business needs one.  That’s half the battle.  We build regular and e-commerce website.  We have some great, inexpensive solutions that we are promoting right now.  Click here to see out CURRENT PROMOTIONS.  Click here to request a free estimate with custom features.
2. After your website is built, there are steps that every website should do to be found in the major search engines.  We have a 3-Step process that will make that happen for you.  These can be done individually over time as necessary to fit nearly any budget.  However, when you get to step 3, that really needs to be done for 6 months consecutively.  Click the links below to find out more information.
   1. Step 1 – Register Your Website
   2. Step 2 – Advertise Your Website
   3. Step 3 – Optimize your Website, so that the search engines will find you.

Contact us for more information.

Social Media Advertising

There are many ways to approach your social media accounts, but you absolutely should HAVE and USE a business social media account.  I explain this to customers all the time.  YOU may not like or approve of a particular social media account.  I get it.  I really do.  But I can guarantee you that most people you know use some type(s) of social media accounts on a regular basis.  That’s why advertising on social media is so successful.  That’s where people hang out.  I have clients that have never done (or stopped doing) the above items under “Promote Your Website”.  For them, they have become prolific marketers themselves and do the majority of their advertising mainly through word-of-mouth through their reputation and previous clients AND social media posts and advertising.  For them that is enough, but they are ACTIVE participants in their social media marketing.  That approach doesn’t work for everybody.  We can still help you.  We can either create social media accounts for you, post for you, and advertise for you, or we will even create ads on our AKOR Services accounts and do sponsored ads for you on our pages.  You have options.  But whatever you do, social media account are a cost effective way to advertise, it should be a portion of your total marketing plan, and there are a lot of potential customers on those site.  It is NOT just about social.  Businesses, for example, post job ads successfully on their pages.  Why?  Because everyone uses social media, and it is cost effective.

So, for a start, you should pick from one or more social media accounts, depending on your needs.  There are tons more.  I am only listing a few for you to consider (depending on the targeted demographics and purpose):

• Facebook
• Instagram
• LinkedIn
• Snapchat

We have a LOT of resources to help you here.  Contact us for more information.

Streaming Audio and Video

In case you haven’t noticed already, still picture are nearly out.  Streaming audio and video are in.  We can assist you with ads on these listed media, and we can even create videos for you.  These are current and relevant.

• Spotify  Ads
• Pandora Ads
• YouTube Ads
• CTV (Connected streaming TV ads, e.g. Roku, Apple TV, etc)
• Broadcast radio ads in nearly ever major market, along with personality and show sponsorships.
• and more are being added nearly daily.

Contact us for more information.

Digital Marketing That You Possibly Have Never Heard Of Or Considered

This is where most people glaze over…. and get a bit scared.  This all happens all the time.  This is the high tech stuff that most people don’t even know is possible.  This will be a brief, not-complete list of everything that is possible.  It would take too long to go through it all here.

So, you know that Apple TV and ROKU streaming video device that you are fond of?  What about streaming services like Hulu?  How about that digital smart cell phone that you are holding in your hands?  Did you have that cell phone in your hand when you visited that last brick-and-mortar business?  Wait, what about that search that you did on your search engine of choice, or even that last website that you visited?  Every one of those, and more can be captured and targeted….and they are…all the time.  Your business can take advantage of that information as well.  This is the way marketing is done today.  This isn’t your grandma’s way of doing marketing any more.  This is the here and now.  Read on for a few brief descriptions of how we can help.

Lets start with Targeting and Retargeting

• Geo-Fencing:  [Your competitor’s] buildings can be virtually geo-fenced so that anyone with a smart device that walks through their doors can be captures and targeted with your ads.  (Think Home Depot / Lowes).  Alternately, any physical address can be captured and targeted similarly.  You don’t think those little Google Cars with all the cameras are doing that out of the kindness of their hearts for you GPS maps do you?  (That is a part of it though)
• Search Engine Retargeting:  When a person does a search for a website and/or a category or keyword, that information can be captured, and that person can then be targeted with your ads.
• Website Retargeting:  When a person goes to a specific website, that information can be captured and that person can then be targeted with ads for another website similar to the one that they visited.
• Keyword Retargeting:  If you are one of AKOR Service’s customers, you will hear us talk alot about keywords for your business, your preferred clients, your competition and their customers  This is one of the main tools in modern marketing.
• There are many more that we can go over with you in person.

Contact us for more information.

More Traditional “Advertising”

There are older, yet still effective advertising mediums that can be affordable, yet somewhat less target-able except for the local regions they are in.  Most of these mediums are typically rather expensive because they are labor intensive to produce.

• Digital billboards:  Today they are like giant TV’s in high definition.  Older traditional billboards still exist as well.
• In-Location TV Displays:  If you have ever seen electronic menu boards in restaurants, or stand-up displays in malls (etc), these are what I am referring to.  These can be good and cost effective, and are generally easy and quick to update.
• Broadcast radio:  Yes, good old radio stations still exist, and according to some reports, are more successful than television.  This is still a localized shotgun approach to advertising, and may be appropriate based on certain advertising goals.
• TV and Cable TV stations: Similar to broadcast radio, they are also a localized shotgun approach to advertising.  Cable TV stations may be a cost effective alternative to broadcast TV.  AKOR Services can arrange video crews for your advertisements.
• Busses, light rail trains and Benches:  These are still all good approaches to targeted localized advertising, although not always inexpensive.
• Vehicle Wraps:  Do you have an ageing fleet of vehicles?  Perhaps getting a vehicle wrap with flashy graphics can be a more cost-effective alternative to replacing older vehicles that are still good mechanically.  They can do wonders for a business’s image.
• PDF Brochures, documentation, flyers and handouts:  These are great to place on your website.  If designed properly, they can also be easily printed on-demand, when needed.  Putting these on your website, allowing customers to download them (and print if they want).
• Corporate Identity Items:  Don’t forget you embroidered hats, shirts and clothing.  We can arrange those for you, along with pens, calendars, banners, other printed materials, cups, stainless steel cups and more.

Contact us for more information.

Other Help Is Available

Today, depending on your industry you may need online LIVE help or “Artificial Intelligence” (bot) help.  We can help with that too.

• Live Chats:  The button on your website will get you in touch with a real live person (although not a specialist in your industry), that will kindly take your your potential client’s information and get it to the proper place.  This is for those people that want to talk with a real live person.
• Bot Chats:  This includes a thought-out process where potential clients can go through typical FAQ’s and other artificial-intelligence-like processes to get answers to they questions.  It’s like an FAQ questions page on steroids.  This is definitely for customers that prefer self-service.
• Phone Call Tracking:  Consider this like an answering machine, with tracking capabilities, on steroids.

Contact us for more information.

Summary

There are things every business should do to promote their business, products and services.  We can build a plan for nearly every budget.  This is where we shine.  We are local experts, and we are not tied to any one media.  We work for our clients, and always keep their needs in mind.  Share your budget and goals with us at AKOR Services, and we will custom-design a Marketing and Advertising program to meet your needs.  For advertising, we also have the tools to review the success of your program.  this is a large part of our Managed Services Program.   Tell us your goals and budget, hire us and “Consider It Done”.  This allows you the time to do what you do best, take care of your customers by providing them your quality products and services.

Consider us your local professional marketing and advertising specialist for Portland, Hillsboro, Beaverton, Sandy, Gresham and Rockwood Oregon, and for Vancouver, Orchards, Camas, Woodland, Richland and Kelso WA

Contact us for more information.

Allen Beck

AKOR Services

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