Promoting your business and connecting with clients can be a daunting task these days. When huge corporations with huge marketing and advertising budgets are taking all the prime spots on search engines, how do small and medium-sized businesses compete? Fortunately, there are more ways than ever. Whether you have a “just-getting-started” size of a budget, a “real-life-mid-sized” budget, or an “I-want-to-dominate-the-world” sized budget, there are plenty of options. Some are more successful than others. As I have always told my clients, there is no one “silver bullet” to make any business successful. Your marketing plan is a culmination of every single task you do to attract, attain and then keep your clients. So, nothing you do in marketing and advertising is wrong. They all have a purpose. It’s just a question of getting the best bang for the money that you spend. Set a budget, then we will help you decide how to best spend your money, with all of the tools at our disposal.
Here is where we can help you. No one person can do everything. There are simply too many skills and specialties out there. With our Managed Services, we will work with you to develop a plan, based on your goals and your budget, and then we will bring all the talent, skills and abilities together to get the job done for you. Consider it done! Always remember that we (AKOR Services) work for you. Consider us your partner. Consider us your “extra manager”. We will manage all the externals to accomplish the plan, and we will report back to you with as little or much information as you desire.
Here is a listing of a few of the typical services that we will tailor to your needs:
- Do You Have The Right Website? Number 1 on your list should be making sure that you have a current and relevant website and puts your company in the light that it should be illuminated with. Is your information current? Content is king on websites if you want to be listed properly on the search engines. Is it attractive? Is it simple and easy to find what your customers are looking for? Do you have calls to action? Is it easy for customers to contact you?
- Search Engine Optimization: If you have a website, this needs to be done for you. This is how people find you and your business. Initially, this is a several month process of research and tweaking to get your website listed in major search engines. It starts with creating (or a review) of your business listing with all the major search engines. Then it moves to keyword research. Then it moves to research on your competition. It is complex and exacting work. It doesn’t happen overnight. Most of the real work happens in the first 2-3 months, and then is fine-tuned for the next 3-4 months. Realistically, this is a 6 month process. This process should be conducted by specialists. We have those specialists. There is more to this than I have presented here. Done well, this is worth the money, especially when you have a lot of competition in your marketplace.
- Marketing and Advertising: These are two hugely-encompassing terms. This could be anything from simple direct e-mail (or mail) campaigns, flyers, coupons, digital marketing, social media campaigns and advertisements, jingles, radio, tv, cable, streaming video, streaming audio, geofencing, billboards, benches, busses, trains, specially targeted campaigns, corporate identity pieces, gifts, study and research groups, reporting and many more options. This can waste a lot of your budget if you don’t consider your options well. Do you have the time to do all of this? Consider using our Managed Services to help you design a cost-effective plan for your business and goals, and then we will pull all the pieces together for you. We will always be your advocate. We report to you, not the media outlets. We are on YOUR side.
Do these things in this order. Set your budget, and contact us. Then sit back and Consider It Done. You run your business and take care of your valuable clients. Let us offer you our Managed Services.
Please contact us for more information.
