I must confess, I am a victim of a lack of time.  I am so busy helping my clients, I haven’t taken the time to keep my own social sites and web sites updated.  I prefer to look at it as I am so busy assisting my clients, that I just don’t consider it one of my main priorities to keep my own sites updated.  But wait…

You see, the bottom line is that I have fallen victim to the very thing that I coach my clients NOT to let happen to their own businesses.  In order to keep your “pipeline” full of clients, you need to keep your content fresh and updated on your web site and other social media sites.  In my case, that’s not to say that I am any less busy.  What it does mean is that I need to practice what I preach, and keep the content updated, current and fresh.  Not for my own benefit, but for the benefit of those that may want the content and tips for their own daily businesses.

The moral of the story?  Make the time to keep all your content fresh and updated.  It’s good for you, and it is good for your subscribers, customers and especially your new potential clients.