Marketing Cloud | The Silver Bullet
Most businesses that are not well-versed in marketing believe that there must be an elusive "silver bullet" marketing thing that will be the save-all for their business. Occasionally someone will stumble into a "silver bullet" [...]
Why should you plan your Marketing?
My clients will tell you that I am a big proponent of planning your marketing. A clearer way of saying it is that all businesses (proposed, new or well established), need a clear and comprehensive [...]
Research and Target Marketing Is Key
The days of blindly sending out thousands of printed direct mail pieces is over. With a 2% response rate for direct mail considered "highly successful", most companies just don't have the financial resources to throw [...]