Are Promotional Products Dead? Do People Still Keep Branded Swag in 2026?
Do promotional products still work? Yes, when they’re useful, well made, and a good fit for the people receiving them. Industry research continues to show that branded merchandise can be memorable. The 2026 ASI Global Advertising Impressions Study reports that about 85% of consumers remember the advertiser that gave them a promotional product. It also estimates that people keep six in ten promotional items for more than a year. That’s a lot more staying power than an ad someone scrolls past in a second. Bags can generate thousands of impressions over their useful life, while drinkware offers repeated brand[...]
Do promotional products still work? Yes, when they’re useful, well made, and a good fit for[...]
