7 Mistakes You’re Making with Custom Promotional Products (And How to Fix Them)
Let's be honest, promotional products should be marketing gold mines, not budget black holes. Yet so many businesses throw money at branded pens and stress balls without seeing real results. Why? Because they're making critical mistakes that turn potentially powerful marketing tools into forgotten drawer clutter. If you've ever wondered why your promotional campaign didn't create the buzz you expected, you're not alone. After working with countless businesses on their promotional products and printing needs, I've seen these same seven mistakes pop up again and again. The good news? They're all fixable with the right approach. Mistake #1: Shooting[...]
Affordable Ways Small Businesses Can Boost Brand Awareness with Custom Printing
Let's be honest: marketing on a shoestring budget can feel like trying to shout over a crowd with a whisper. As a small business owner, you're competing with companies that have marketing budgets bigger than your entire annual revenue. But here's the good news: custom printing offers an incredibly cost-effective way to get your brand noticed without breaking the bank. You don't need to spend thousands on flashy digital campaigns or prime-time commercials. Sometimes the most effective marketing tools are the ones people can actually hold in their hands. Custom printed materials create lasting impressions that stick around long[...]
Why Do Some Of My Clients Consider Me Their Secret Weapon?
Clearly, the attached representation is an AI-generated image of what I might have looked like in my much younger days as a "secret weapon". While the image is a tongue-in-cheek piece of fiction, it is true that I am a secret weapon to some of my clients. "Why" you ask? Let me give you a few reason and let you know how some of my clients utilize my services.... things they don't tell people, as I am their secret weapon. Independent Contractor. As an independent contractor, providing a number of different services, I tailor my services to meet the[...]
Let's be honest, promotional products should be marketing gold mines, not budget black holes. Yet so[...]
Let's be honest: marketing on a shoestring budget can feel like trying to shout over a[...]
Clearly, the attached representation is an AI-generated image of what I might have looked like in[...]
